About Us
Online Travel UK (OTUK) is an association of the UK’s best known online travel companies including online travel agencies, metasearch platforms and rail.
Formed in 2023 to be a united industry voice for pro-consumer policy and digital innovation, OTUK collaborates with government, policymakers and regulators to advocate for an innovative, competitive and consumer-centric travel and tourism industry.
Digital technologies have transformed how people travel. OTUK members have enabled consumers to explore a world of opportunities and easily compare, combine, personalise, find, and book the best value hotel rooms, package holidays, excursions and multi-modal transportation.
The members of OTUK collectively generate billions of pounds of travel bookings every year, and it is predicted that by 2025, while the majority of bookings will be made directly, around 24% of online bookings will be made with online travel platforms.
Members are also attracting global talent, collectively employing over 8000 people within the UK.
Through its engagement with industry stakeholders, OTUK focuses on highlighting the critical role of online travel companies to consumers and the UK economy now, and in future.